It seems as if print design being left behind entirely while focusing on the digital world. But living in this increasingly more digital world does not necessarily mean going completely paperless.
People are still 70% more likely to remember seeing a logo in print vs online. Even those aged between 18-23 – digital natives — find it easier to read in print rather than on a screen. In the midst of the digital era, print design still makes a far more memorable impression!
The world we live in now has almost everything online, and in the never-ending scroll this means that we may be missing some things. Reliability is key when it comes to deciding if what is advertised is even worth pursuing. With everything online, its often hard to see what’s in the fine print. This tends to make us scroll away simply because what we think we saw seemed too good to be true.
85% of consumers are more likely to opt for a company that has printed material. Print design might make a company more credible and trustworthy.
New technology tends to leave out certain groups from everything from entertainment, news and advertisements because it’s not reaching them! Print design is accessible to all, making a significant impact on how viewers respond to what is out there. Although most people do almost everything digitally now, older generations and people with disabilities happen to miss out on opportunities for this very reason. It is important to maintain inclusivity while finding other ways of doing things.
Print marketing is known for its longevity and value, making it much more efficient than we think. Print design is not only accessible for everyone but it is also far more credible and reputable. With the overwhelming amount of our lives being online these days, it can be very beneficial for us to unplug just by picking up something printed.